Risotto & Burger Food Truck is specialized in high-quality street food. The company decided in 2018 to create an event that allows discovering street culture and how this culture can be rich and very surprising thanks to many animations accessible for all (children and adults) during this festival such as: drawing lessons, dance lessons, music, artists representations, street food and much more.
The objective was to create an event which highlights the street culture and street food with elegance and chic. This event will be original and dynamic. Per group of 2 students, we had to create everything about this event: communication support (newsletter, leaflet), proposition of activities and planning for these days, positioning and marketing promotion to inform everyone about this event.